Promotional Product ROI: An Investigation

If you go to any sort of job convention, meeting or campaign, you are likely to see some company representatives handing out pens, notebooks, and mugs etc. that have their company logo on them for free. These products are known as promotional products and they serve as a means of advertising for the company. You will find that promotional products are being used everywhere and by everyone, from small businesses to major conglomerates, sports teams, and even politicians as well.

Now, when a company is handing out hundreds to thousands in cash to hand out these promotional products for free, one cannot help but ask if these promotional product ROIs are worth it or not. The answer is not that simple, actually, it can be yes or no depending on your company and how you choose to give away your promotional products.

Measuring the cost or how effective your ROI on promotional products is not an easy job. In fact, it is a lot more difficult to measure it compared to the ROI you gain from other advertising outlets like the newspaper or TV advertisement. There is still a metric system known as the return of impressions that you can use. This system cannot measure the financial impact a giveaway or promotional product has had, but rather, it can measure how well the customers have responded to the promotional item.

So, in conclusion, a promotional product is given out by companies as a means of promoting their brand and attracting more consumers, and the company will then check the ROI of the promotional product or giveaway to see whether or not it was effective in attracting more customers. So, the next time you see someone brandishing a company pen, calendar or mug, you can now understand the context behind it.

Reasons Why You Should Get a Business Card Made?

The thing about business cards is that they are becoming more and more common as time passes by. More and more businesses are having their own business cards in the market, and the best part is that most of the cards are so unique that once you look at it, you have to think about it at least once or twice afterward.

If you are a business owner, or you are thinking about starting a business, then having a business card made is something that I think is very important. There are a lot of reasons why you should get a business card made, and the best thing is that getting these cards made has become a lot easier as well. Just look at Metal Kards for instance, they have been providing services for those who are interested.

With that out of the way, let’s look at the reasons.

Your Business Card Represents You And The Business

The best and the biggest reason for you to get your business card made is that your business card is something that not only represents you but your business as well. This way, you do not have to introduce yourself all the time while handing out your business card. A well-made business card will do that job for you.

Strikes a Professional Impression

The first impression is the last impression is something that still works really well in the modern day and age. If you are looking to strike a professional impression upon the people you are dealing with, or the ones with which you want to deal with, having a good business card made can be really, really helpful as it will allow you to do just that.

Common Digital Marketing Mistakes You Need to Avoid

Digital marketing is a great way to market literally everything you could think of. It has been around for some time now, and even though a lot of traditionalists tell you that digital marketing is not as effective, the truth is completely the opposite.

There have been several situations in which digital marketing proved to be extremely effective, and for all the right reasons as well. As a matter of fact, you can go and check out and get all the information that you might need on the digital marketing.

In this article, we will be looking at a few common digital marketing mistakes everyone should avoid. This is only to ensure that your experience does not go awry.

Ignoring Social Media Altogether

I personally believe that the social media platforms are actually very effective when it comes to marketing something. Sure, you might find some other effective methods as well. But I will be honest with you, you cannot ignore just how effective social media is.

Whether you are talking about marketing something small, or marketing a business; let’s never forget the effectiveness of a good social media platform.

Not Having a Goal

Another common mistake a lot of people make when it comes to digital marketing is that they do not have a goal. I know it sounds like a lot something a pseudo digital marketing expert would say, but every marketing campaign has a fixed goal. Following that and reaching that goal is something that every marketer has to do.

Not having that goal in place means that you really do not know when you should stop, which can be a bit of a hazard because you might end up stopping too soon.